Valentine’s Day is just in a couple of weeks, and there is no relationship more important in business than the one you have with clients. In order to sustain your business or career, you want customers who will keep buying your products or getting your services or clients who will hire you again and again.

While you can come up with V-Day gimmicks to woo your prospective clients, how do you make sure that you build a solid relationship with your existing ones? Here, we share 5 tips on how you can build better connections with your customers, turning them into repeat clients.

Know your customer.

The first thing you need to acquaint yourself with is your customer. Who are they? What are their needs? How can you better serve them? When you’re familiar with your clientele, it’s easier to present the products and services that you can offer them. They’ll appreciate your effort to get to know them and anticipate what their needs are. At the end of the day, you want to be able to provide what they are looking for even before they ask for it.

Be open to feedback.

While there are some businesses that are one and done after a single transaction, if you want repeat customers, you’ll want to be open to what they have to say. Whether it’s positive or otherwise, feedback can also help you improve your business. Acknowledge customers when they have complaints and if you can, see how you can remedy the situation. If nothing can be done, you can assure them that you will do better. In the same way, appreciate good feedback. Customers love when they know their words are being read by actual people and not just getting automated replies.

Be generous with your knowledge.

People will gravitate towards a brand that has authority. So play up to your strengths. Show your client that you are an expert at what you do and that if they work with you, they’ll get the best in the industry. Don’t be afraid to explain concepts or terminology that your client may not be familiar with. They hired you because they can’t do it themselves. Show them that you are a worthy hire.

Meet, if not exceed, their expectations.

When you agree on goals, make sure you achieve every single one of them. When someone comes to you to do something, always approach it with the intent of wow-ing your client. If you are an expert in your industry, this shouldn’t be a problem. When a customer gets everything they want and more, they’re more likely to come to you again.

Be accountable.

Whether it’s taking responsibility for a slip-up or acknowledging a goal that hasn’t been met, make sure to let your client know that you’ve got their back. There’s nothing more frustrating to a customer than a brand that suddenly ghosts them when something goes wrong. And instead of just apologizing for a mistake, present your client with a solution. If they see that you are committed to making it work, they know that they trusted the right brand. They’ll trust that the next time they hire you, you won’t let them down.

What are your tried and tested tricks for strengthening your relationships with your clients? Have you tried these tips, too?